12 Creative Recruitment Campaign Ideas To Inspire You
A fantastic recruitment campaign idea can significantly improve a brand’s beauty in the talent market. And the excellent news is that it doesn’t always require a crazy spending plan!
Now is the time to inject some and fun into your recruitment campaigns and shake up those dull, worn-out recruitment strategies that generally start with posting on job boards (boring).
When your talent team begins creating original, engaging campaign concepts that connect into and reinforce your overall recruitment method, you’ll rapidly discover how to bring in the finest and brightest candidates.
TL; DR – Key Takeaways
– Creative recruitment projects are all about developing enjoyable and appealing methods to attract good candidates to your brand name and make a bigger influence on applicants.
Examples consist of recruitment by means of a dating app, utilizing a strange code to break, hosting meet-ups, employment or getting the help of an immersive virtual trip.
– You can develop creative ideas for your recruitment campaign by examining the issues your talent group has now, looking into how other business hook applicants, or brainstorming new concepts with your group.
– Three examples of organizations believing outside the box include IKEA’s 3D-printed meatball project, Volvo’s S90 model lorry that interviews its own service technicians, and a truly enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).
– After launching your campaign, produce skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill team can select from our library of over 150 test design templates to streamline and automate your working with process.
What is a creative recruitment project?
Recruiters or talent acquisition teams that use original recruitment project concepts, such as games, crack-the-code tests, employment AI recruitment bots, or video content, link straight with the hearts and minds of their target audience.
How do you understand if your organization is utilizing creative concepts in your technique?
Well, has the skill team been using the exact same recruitment marketing method for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the exact same standard tactics that everyone else uses, there’s no chance your brand name will stick out in the crowd.
When companies engage with prospects in a thoughtful, impactful way with their recruitment marketing, they’re most likely to bring in the qualified individuals they’re trying to find. Now, here’s how your group can start doing things in a different way.
How do business think about imaginative recruitment projects?
It’s not too complicated. Let’s walk through the actions for developing effective, initial recruitment marketing.
Step 1: Identify your group’s biggest blockers in obtaining leading talent.
Step 2: Next, brainstorm concepts or techniques to overcome those obstacles. Here are some ideas:
– Get inspiration from other companies currently considering of package.
– Put yourself in the shoes of your target audience and consider ways to communicate with them in a design and tone that will interest them, such as an animated video.
– Reach out to coworkers to gather concepts from a varied group.
– Consider what your business values highly in its existing employees.
Step 3: Bring all your concepts together and develop your recruitment campaign strategy, consisting of the channels you’ll utilize to publish it, such as social networks and your professions website.
Step 4: Review your project cost and guarantee you have the budget you need, or adjust your strategy accordingly (keeping in the great things your target audience likes).
Step 5: Launch your campaign and hope your task advert and other project aspects get widespread national, global, (or even viral!) attention.
Do we need to contract out customized components of our recruitment projects?
Possibly. We understand that not all business have the resources to manage every aspect of an innovative task in-house. Because case, you may require to contract out specific components to a firm, such as:
– Designing social media or other digital advertisements
– Creating a video (that does not look like your nephew stole your cellphone).
– Creating a complex game or nerdy formula as a recruitment test
Ok, now for the fun stuff.
To help you win on this new path, we have actually gathered some genuinely ingenious recruiting ideas listed below. Companies that created some initial or innovative attention grabbers to draw in terrific prospects.
12 creative and inspiring recruiting campaign examples
Let’s face it, numerous companies need a recruitment procedure transformation. Especially if they wish to draw in young, competent prospects (and the company’s employer brand name is as attracting them as a 1970s motion picture).
The following business (the majority of which you have actually likely become aware of) likewise required some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and they all succeeded.
1. Deloitte Graduate Recruitment Campaign
Problem: Recruiting sufficient varieties of junior personnel for white-collar workplaces.
Recruitment strategy: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, ads, recommendations.
Their most original campaign concept was absolutely their US zombie recruitment video-a Walking Dead-themed recruitment ad that ran during the program’s season finale. It may not have included at any big worldwide advertising celebration, however it sure got people talking. And that’s what you want.
2. British Army – New Recruits Campaign
Problem: Recruiting soldiers for unsafe professions like the army is becoming more challenging.
Recruitment method: Using pop-culture recommendations to attract a vast array of ‚profiles‘.
Tactics: TV adverts, social media, and other online platforms.
This campaign is distinct because it utilizes the principles of great marketing or copywriting by appealing to what is very important to its particular target audience-communicating about their worths and using their language.
3. Home Instead Recruitment Campaign
Problem: The caregiving occupation is currently highly undervalued and is likewise experiencing a fast increase in need post-pandemic.
Recruitment technique: Using psychological and aspirational messaging to attract people whose worths line up with the company’s function.
Tactics: Ad project across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a job that is typically very under-appreciated absolutely requires some additional imaginative juice. Home Instead chose to use the services of an expert firm for this campaign to revitalize their brand name and hook precisely the right kind of individuals.
The company produced incredibly emotive recruiting videos for this specific niche market, which 100% struck the mark with their „can’t help however care“ target market.
4. IKEA Recruitment Campaign
Problem: IKEA isn’t a tech profession destination, and filling tech and digital tasks was a tough job.
Recruitment method: Using a major technology trend to join the conversation and increase their awareness in the tech skill circles.
Tactics: An experimental recruitment campaign using 3D-printed meatballs.
Now, this is a truly initial campaign run by the Swedish furnishings manufacturer IKEA. To attract talent that thinks out of package, they welcomed potential prospects for an interview over a dish of meatballs.
But not their conventional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.
5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign
Problem: Combatting massive labor shortages in hospitality post-Covid.
Recruitment technique: Targeting unemployed, underemployed, and ready-to-work prospects seeking to begin their professions in hospitality by highlighting real-life examples of upward movement.
Tactics: National advertising campaign covering social media, digital display screen ads, radio, and press coverage.
These guys are assisting to fill a major pandemic-driven work gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing figure:
The industry has actually gained back 6.9 million tasks since April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.
Their campaign makes prospective newbies mindful of the large array of benefits offered with a profession in hospitality and utilizes reviews from current staff members to bring home the message with real-life stories.
6. Atlassian Recruitment Campaign
Problem: Hiring at scale, which, in this case, meant trying to draw in 1,000 brand-new workers over 12 months.
Recruitment technique: Doubledown on promoting the ‚work from anywhere‘ policy to draw in tech talents who desire to work from another location.
Tactics: A physical recruitment drive in a top quality Van
This one’s absolutely another creative recruitment project that the software application company, Atlassian, released just recently. The ‚AttlassiVan‘ drove around Australia on a month-long recruitment trip.
Their unique concept lined up well with their work-from-home policy that they were also ‚driving home‘. And hopefully, their ingenious thinking has actually assisted them satisfy their Australian and global intake objectives (from 9,000 to 25,000 by 2026).
7. BHP Recruitment Campaign
Problem: A prejudiced recruitment procedure and absence of gender diversity.
Recruitment technique: Building a transgender and gender-diverse talent swimming pool.
Tactics: Updated recruitment procedure
This project hit at the heart of the continuous problem of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) effort to help in reducing employing biases by revitalizing their outdated recruitment procedures.
8. EasyJet Recruitment Campaign
Problem: Remedying team shortages post-Covid
Recruitment strategy: Targeting a very specific talent section – empty nesters and over-45’s.
Tactics: Ad campaign
Now, this is another campaign that’s considering of the box. After stumbling upon an interesting market insight that „around 78% of British moms and dads aged 45 and over want to handle a brand-new obstacle once their kids fly the nest“, EasyJet crafted a recruitment project targeting this specific skill swimming pool.
Filling the team shortages with prospects who are over 45, whose kids have actually lastly flown the nest, and who are now looking for a brand-new career experience!
9. Volvo Recruitment Campaign
Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a distinguished worldwide motor program and establishing the brand as an emerging center for vehicle software engineering.
Tactics: Event PR
Now that’s turning your average recruitment campaign strategy on its head for sure! The group incorporated AI into the cars and truck’s pedestrian speech technology and car link system to test the social and technical skills of those who hopped in for an interview! Nooooice.
10. Toggl
Problem: Attracting high-caliber passive candidates.
Recruitment method: Using an innovative, gamified approach to engage passive candidates & providing a totally free gift.
Tactics: Skills test was advertised on social media platforms
Our sibling business, Toggl Track, desired to employ an SEO manager and idea of a fun campaign that ‚d be a win-win scenario for all. We produced an abilities test challenge and marketed it across social media, providing a complimentary t-shirt to candidates who accomplished high ratings.
Reaching passive prospects while getting the word out about our brand to other talented employees worldwide-it doesn’t get much better than that.
11. Walmart eCommerce Recruitment Campaign
Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment strategy: Activating a brand-new disruptive company brand name to bring in graduates.
Tactics: employment Campus recruitment with an experiential VR tour, professions page overhaul, video series, redeveloping all in-store and campus recruiting visual properties
Walmart’s huge talent acquisition campaign was developed by Nexus and assisted offer the brand a much-needed facelift (because the seller might not have actually been top of numerous prospects‘ preferred employer lists).
12. Lowe’s Canada Recruitment Campaign
What is the project attempting to accomplish?
Problem: Attracting young recruits in the midst of a labor scarcity.
Recruitment strategy: Using a growing interest among youths in home renovation and crafting a compelling worth proposal to set themselves apart from other companies.
Tactics: An exhibition, The Hall of Fail, that provides renovation stops working recreated as artworks, out-of-home, web, and social networks content
Intending to recruit some 5,000 people in a year in the middle of remarkable labor lacks, Lowe’s Canada was dealing with the huge obstacle of drawing in younger employees. Partnering with an imaginative agency, the brand designed a recruitment campaign focusing on opportunities for growth and knowing within its network.
They have actually likewise found that 88% of Gen Z trainees desire to work for employers who provide access to training and growth opportunities.
Training is a top priority for us, so we make certain to use detailed training to everybody who joins our groups. Operating in among our stores is a terrific chance for individuals to acquire knowledge that will benefit them all their lives.
Inspired by this insight, the brand released a project and exhibit that develops on the desire to learn by showing compelling examples of remodelling failures that young people can avoid by working and finding out at one of the brand name’s shops. Each of the exhibitions had a QR code for applying directly for the different employment opportunities.
Thinking about your next initial recruitment campaign strategy?
We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those ingenious business to approach prospects.
Whatever the role, from grabbing up the best engineers to roping worldwide’s biggest salesmen, your recruitment marketing efforts are sure to hit their hearts and minds if you use your imagination!
One simple method to add shimmer to your next recruitment campaign while making it enjoyable and employment engaging for you and potential applicants is to begin with abilities tests. And, no, you do not have to produce tests from scratch. Our test library is teeming with role-specific questions developed by the experts.
Bid farewell to unsuitable candidates and the hours wasted screening CVs. Create a totally free Toggl Hire account today to see just how easy, enjoyable, employment and reasonable hiring can be.
Juste loves investigating through writing. A copywriter by trade, she spent the last 10 years in start-ups, informing stories and employment structure marketing teams. She works at Toggl Hire and blogs about how organizations can recruit really excellent individuals.